Python · K-Means Clustering · Anomaly Detection · GDPR Framework Design

Analysed 450,000+ operational records for Northern Ireland Water to detect anomalous usage patterns across water infrastructure. Applied K-Means clustering and anomaly detection techniques, improving outlier identification accuracy by 15%.

Designed a GDPR-compliant data governance framework from scratch, adopted by NI Water as their live compliance process.

SQL · Data Visualisation · KPI Dashboards · GDPR Framework

Won 1st place at the Queen's University Belfast DataThon 2025. Delivered end-to-end analysis of NHS service delivery data under real-time competition pressure, including KPI dashboards and a GDPR-compliant reporting framework. Findings described by judges as immediately actionable.

Research Analysis · Enterprise AI · Presentation

Concise analysis of AI implementation and its transformative outcomes within enterprise business environments.

Tableau · Data Storytelling · Workforce Metrics · Power BI

Data storytelling and visualisation of HR attrition data, extracting complex workforce metrics into actionable board-level insights.

Python · Scikit-learn · Model Evaluation · Feature Engineering

Exploration and implementation of advanced machine learning protocols across two assignments.

R · RFM Analysis · K-Means Clustering · ANOVA · Tableau

Customer RFM analysis, clustering, and ANOVA testing for targeted campaign segmentation. Logistic regression models achieved AUC 0.85 with conversion uplift projected at 12.5%.

Python · NLP · Sentiment Analysis · Jupyter Notebook

Airline review analysis using IPython notebook models for sentiment classification and pattern extraction across customer feedback data.

MILP · Integer Linear Programming · Operations Research

Integer linear programming via MILP models for laptop manufacturing optimisation.

SQL · Star Schema · Power BI · Looker Studio

Designed a Star Schema data model across 2M+ ATM transactions. Built Power BI and Looker Studio dashboards surfacing transaction trends, peak usage, and regional patterns.

SQL · Exploratory Data Analysis · CSV

Exploratory data analysis of App Store application data using SQL. Analysed ratings, genres, and pricing patterns across thousands of apps.

Power BI · Clustering · HR Analytics

Advanced employee retention clustering logic and attrition driver analysis across workforce demographics and performance data.

Excel · Power BI · Geospatial Analysis

Spatial and temporal analysis of road incidents across UK datasets, identifying high-risk locations, time patterns, and contributing factors.

Power BI · DAX · Data Modelling

Reconstruction of Spotify Wrapped metrics and listening analytics using Power BI, replicating the year-in-review dashboard from raw streaming data.

Excel · Power BI · Customer Analytics

Customer churn and retention analysis for a banking dataset. Modelled exit behaviour using demographic, credit card, and account data to identify at-risk customer segments.

Power BI · Excel · Retail Analytics

Grocery store sales performance analysis using Power BI. Built dashboards to track revenue trends, category performance, and store-level KPIs.

Excel · Data Analysis · Property Analytics

Property valuation and sales trend analysis across real estate datasets, identifying market patterns and pricing insights.

Power BI · Excel · Supply Chain Analytics

Retail profitability and supply chain metrics analysis across the Superstore dataset, covering regional performance, discount impact, and category margins.